A systematic literature review of the use of social media for business process management

In today’s expansion of new technologies, innovation is found necessary for organizations to be up to date with the latest management trends. Although organizations are increasingly using new technologies, opportunities still exist to achieve the nowadays essential omnichannel management strategy. More precisely, social media are opening a path for benefiting more from an organization’s process orientation. However, social media strategies are still an under-investigated field, especially when it comes to the research of social media use for the management and improvement of business processes or the internal way of working in organizations. By classifying a variety of articles, this study explores the evolution of social media implementation within the BPM discipline. We also provide avenues for future research and strategic implications for practitioners to use social media more comprehensively

(How) has social media changed the way we measure brand equity? A literature review

This book is about the impact of the EU on local issues, particularly in the pre-accession phase. It analyses and discusses contending interests and aspirations in culture, education, communication and tourism in parts of former Yugoslavia. Various contributions create a joint story of EU interactions with accession states, having both positive and negative impacts. The Authors provide perspectives on the bearing of EU accession on culture, primarily in terms of risk perception, on education as key facilitator of knowledge, on the media, which serve as a basis for creating public opinion, and tourism as an industry that has strongly transformed as a result of EU enlargements. All contributions together provide an overview of what is and what might be as a result of EU requirements. In contrast to elites on both sides, who usually paint EU membership in the brightest colours, the closer look reveals more ambiguous processes and attitudes

Communicating social media policies: evaluation of current practices

Purpose – The main purpose of this paper is to explore the main characteristics of corporate social media guidelines (SMG) and determine whether companies communicate these guidelines effectively to employees. Design/methodology/approach – An analysis of corporate SMG is conducted using the Competing Values Framework (CVF) formerly used to assess business and ethical codes. The sample is comprised of 20 multinational companies that publish their SMG online. Findings – The results indicate the majority of the guidelines received average scores across the CVF framework, which implies the guidelines barely manage to stimulate change, direct action, provide facts or emphasize the importance of building trust. Research limitations/implications – A possible limitation of the research could be the issue of interpretability of the features of the framework. Hence, the quality of the research depends on the quality of the training raters receive prior to the guideline rating process. Additionally, the researchers were limited with the guideline availability and could analyze only the guidelines available online. This analysis can be broadened by identifying factors that may influence the characteristics of the guidelines (e.g. corporate culture or industry). Practical implications – Managers can use this framework to analyze their companies’ guidelines to reveal the gaps, point to opportunities for improvement or take the findings into account when developing new guidelines. Originality/value – The first paper that analyzes corporate SMG and their respective characteristic